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RESPONSABILIDAD SOCIAL

Es fácil pensar en solo algunas naciones WHAT REPRESENTS US
como prioridad cuando hablamos de estos te- SOLIDARITY
mas sociales y sí, no lo podemos negar que las Multiple studies tell us how the human
emergencias humanitarias están mucho mas brain is programmed for empathy, when
fuertes en algunas naciones que en otras, pero there is an understanding of how someone
lo cierto es, que en cualquier parte del mundo else is feeling, a process occurs in which
esta latente la vulnerabilidad social. the brain associates it with personal or
Es fundamental que empresas, estados, past experiences to then give motor ins-
familias y organizaciones sociales se unan tructions to act; there is an activation that
pero no solo para aportar sino para ser parte could be linked to the analysis that the
de la solución. Cuando una empresa decide person performs to distinguish whether
tomar acciones en términos de responsabi- something is right or wrong. This activa-
lidad social empresarial (RSE) no esta cum- tion of the brain is also related to one of
pliendo solo con un requisito que en algunos rewards which would indicate that there
países es obligatorio, sino que esta toman- is a moral motivation to do what is right.
do acciones que garantizarán la mejora de It could be said then, that after feeling this
las perspectivas de vida de las personas de brain impulse comes the response that is It is easy to think of only a few nations
su entorno. the help to the other, also influencing the as a priority when we talk about these so-
Cuando como seres humanos promove- perception of the situation that each per- cial issues and yes, we cannot deny that
mos actitudes y capacidades positivas que son gives it, the motivation to act and thus humanitarian emergencies are much
nos permiten empatizar, preocuparnos y ser reduce the suffering of a person around stronger in some nations than in others,
solidarios con las personas, no solo estamos a situation. but the truth is that social vulnerability is
ayudando al otro, estamos construyendo una Over the years, the role of social wor- latent in any part of the world.
mejor sociedad donde estaremos haciendo kers has been emphasized and profiled in It is essential that companies, states,
vida nosotros y nuestras generaciones. their professional actions to respond to so- families and social organizations join to-
Estamos hechos para conectar con las cial problems and having a better knowle- gether not only to contribute but also to
personas que nos rodean, para crear víncu- dge of the human brain, thanks to the pro- be part of the solution. When a company
los afectivos, lazos de amistad, uniones don- gress of science, it is understandable that decides to take actions in terms of corpo-
de atender a los nuestros y cuidar de ellos there is a greater predisposition in some rate social responsibility (CSR), it is not
es primordial. people to help others and also factors such only complying with a requirement that
Se trata de verlo como un complemen- as empathy, perception and self-knowled- in some countries is mandatory, but it is
to perfecto para ese legado que dejamos en ge influence, thus making people become taking actions that will guarantee the im-
nuestra vida. Si una empresa crea un progra- professionals in this area or dedicate their provement of the life prospects of the peo-
ma de voluntariado corporativo que brinde lives fully to philanthropic actions. ple around it.
formaciones a comunidades, no solo apoya a Everything starts from social relations It’s about seeing it as a perfect com-
la comunidad, está invirtiendo en un futuro and how we see the world, although it is plement to that legacy we leave in our
cliente, socio y hasta inversionista. true that for a social work professional it lives. If a company creates a corporate
Al ayudar a los demás también inverti- is much easier to understand the impor- volunteer program that provides training
mos en nosotros mismos, esta comprobado tance of helping other people, as human to communities, it is not only supporting
que la ayuda al otro brinda bienestar emocio- beings and from our needs we can also the community, it is investing in a future
nal. Cuando nos sentimos tristes y sin espe- turn our gaze towards those actions that client, partner and even investor.
ranzas buscamos apoyo. Cuando contamos leave more than a contribution to build By helping others we also invest in
con apoyo se apagan nuestros miedos y nos the world we dream of. We should not ourselves, it has been proven that helping
llenamos de motivación y lo mismo pasa al leave the responsibility only to social pro- others brings emotional well-being. When
ayudar a otras personas, sentimos ese mis- fessionals, governments, NGOs, interna- we feel sad and hopeless we look for su-
mo bienestar emocional. Porque no solo el tional human rights organizations, etc., pport. When we have support our fears are
que recibe ayuda se beneficia, sino quien lo but as citizens of the world, we must take extinguished and we are filled with mo-
facilita también mejora, también crece y gana action in our daily lives. tivation and the same happens when we
bienestar y satisfacción. La regulación social We constantly complain about the diffi- help other people, we feel the same emo-
al ayudar se da por ejemplo cuando ayuda- culties to develop in life and global inequa- tional well-being. Because not only the one
mos a los niños a gestionar sus rabietas des- lities, but are we really taking actions from who receives help benefits, but the one who
de la educación y el amor.Cuando ofrecemos our environment to change these realities? facilitates it also improves, also grows and
una sonrisa o apoyo a un conocido o amigos, It is worth thinking about it consciously; gains well-being and satisfaction. The so-
cuando facilitamos nuestro conocimiento so- there are multiple social initiatives that cial regulation when helping is given for
bre un área para que otra persona se inspire are doing a memorable work to change example when we help children to manage
o pierda el miedo. Estamos hechos para con- many realities, social needs are worldwide their tantrums from education and love.
ferir emociones positivas pero descuidamos and there is much we can do. People suffe- When we offer a smile or support to an
este súper poder gran parte del tiempo. ring from diseases, environmental issues acquaintance or friend, when we facilitate
that have not yet been adequately addres- our knowledge about an area so that ano-
EL DATO sed and to mention another very impor- ther person is inspired or lo ses fear. We are
@trabajosocial.vzla22 tant one, mental health, which has become built to confer positive emotions but we ne-
a focus of attention in the world today. glect this superpower much of the time.

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